Reborn in 2014, getting rich from the World Cup

Chapter 263: Decision to purchase goods, live broadcast function launched on Double 11!

Cheng Suwan also has another point of dissatisfaction:

Mengchan and Qingyan are not from the same mother, but just one person plays two roles.

It would have been fine if Mengchan had sold it at a higher price of 368 before.

Later the price was changed to 568, but she still bought a lot, so she tolerated it.

But at the price of 1850, the profit is much higher than her Qingyan, and it can be sold for more than 1000 million slowly.

This made her feel a bit like she was living in Bengbu.

In fact, Yang Zheng didn't expect this.

You know, he had already made it clear at the beginning: the cost of Mengchan's ten-piece set is more than 500.

Then at the price of 1850, it can be sold in large quantities.

Even if he is a reborn person, it is still difficult to understand.

He thought about it for several days before finally figuring out the reason: comparison and vanity were at work.

Mengchan knows about this, right? Did you buy it?

Huh? You didn't buy this cosmetic that's so good and so affordable?

It’s too late to buy now, there is no promotion, and it’s very expensive.

Faced with such words, there will always be some people who didn’t buy it and say: I bought it.

They will actually buy it.

Many people are willing to spend a few thousand more dollars to join the conversation and save face.

That’s the benefit of traffic.

"Qingyan's promotion and sales this time focus on promotion, that is, gaining traffic."

"With more traffic, the brand's popularity will increase. There may not be a huge sales volume in the future, but it will last for a long time."

"With gradual accumulation, Qingyan will definitely have more potential than Mengchan in the future."

"Mengchan has just emerged and consumers don't know its details. It can be hyped up and become a high-end brand."

"But if it keeps going low-price for too long, then no matter how much it's touted, the impression it leaves on consumers is that of a low-end brand."

Yang Zheng explained patiently.

Now he and Cheng Suwan have become good partners and business partners.

He didn't want to lose this partner for the time being, so of course he was more patient.

Cheng Suwan first asked, "Then why not take this opportunity to change Mengchan's positioning and make it a truly high-end brand?"

Yang Zheng replied: "Because once you have a certain level of fame, the low-end market is less competitive than the high-end market."

In fact, there are many brands in the low-end market, and internal competition is serious, so the competitiveness is much greater than that in the high-end market.

But there are few well-known brands among them.

Once the brand awareness increases, they all head towards the mid-range and high-end markets.

Because the profit margins in the mid- and high-end markets are larger.

If Yang Zheng mainly focuses on cosmetics brands, then his development path will probably be the same.

But when it comes to makeup brands, he just does it casually.

Don't put too much effort into it.

and……

"Besides, Qingyan is already targeting the mid-to-high-end market. If Mengchan also takes the high-end route, then what was the purpose of establishing it in the first place?"

Yang Zheng added another sentence.

Cheng Suwan was silent for a while before saying, "So... I'm doomed to lose the bet?"

Yang Zheng chuckled: "Theoretically, that's right."

Cheng Suwan sighed softly, "In 08, I spent 3000 million to buy Qingyan. Six years have passed since then, and I've spent countless efforts to increase Qingyan's value by nearly 6 times. But now you're going to take her away so easily."

Mr. Cheng is really... shameless.

She even played the emotional card with him.

Yang Zheng found it amusing and started talking about feelings with her: "Mr. Cheng, what you said is too formal. As for our relationship, mine and yours, aren't they all the same?"

"We have nothing to do with each other!"

Cheng Suwan immediately replied, but quickly changed her words and said, "We are just business partners!"

Yang Zheng pretended to be puzzled and said, "I'm talking about a business partnership. Why is Mr. Cheng so excited?"

"little bastard."

Cheng Suwan cursed out loud, not knowing whether it was intentional or not.

Yang Zheng naturally didn't care. After thinking for a while, he said, "Don't worry, I won't fight with you for the control of Qingyan. No matter who has more shares or less, Qingyan is yours. You just need to give me the dividends."

Cheng Suwan paused and said, "Then you get more of the money I worked so hard to earn than me. Isn't it the same as working for you?"

Yang Zheng was somewhat speechless and said, "Do you want to see who among us earns more money for Qingyan now?"

"Bye."

After a moment of silence, Cheng Suwan said these two words and hung up the phone.

Yang Zheng smiled as he heard the busy tone on his phone, then put it away.

……

The next day.

Yang Zheng received a call from Zhou Wei early in the morning.

She excitedly told Yang Zheng something:

The last time I went to Zhengrong Media, I found the vice president who was paying for the goods, Li Jun.

Called again.

And it’s different from the casual chat last time.

This time, Li Jun talked about the actual event - Taohuo decided to officially launch the live broadcast function on the "Double 11 Shopping Festival" on November 11!

This time is undoubtedly a bit rushed.

The last time Li Jun contacted Zhengrong Media was on October 10, the day after Mengchan’s second sale.

It’s only one month until November 11th.

Even with the scale of Taowu, it is certainly not easy to launch a new function that has never been involved before in just one month.

However, the "Double 11 Shopping Festival", which has the largest spending traffic, is indeed not to be missed.

Therefore, Taohuo decided to launch the trial version of the live broadcast function first.

It will be gradually improved later.

There are only 10 spots for the internal test, that is, the number of anchors.

Li Jun called to invite Wei Yulu and Han Yuyan to do a live broadcast of shopping on Double 11.

The former is undisputed and is now the number one live-streaming host on the entire internet.

The latter is now the top money-making female anchor on Dousha.

Moreover, there are no contractual restrictions with Dousha, so you can go to other platforms to live broadcast at any time.

This seems outrageous.

In fact, it was the result of the tacit understanding between Yang Zheng and Cheng Lijie.

Yang Zheng feels that the current live streaming platforms’ valuation of anchors is too low.

The maximum annual income is two to three million.

All we have to do is wait until next year, when a well-known rich second-generation rushes into the live streaming field.

This money can be easily earned back.

Anyway, all the anchors under Zhengrong Media now get 80% of the share from Dousha.

Including Han Yuyan.

If Han Yuyan officially signs the contract, her share of the profits probably won't increase.

80% has basically reached the top.

The most important part of the money was not lost.

So he thought that if he didn't want to sign the contract, he wouldn't sign it.

As for Cheng Lijie, he must be thinking about saving money.

With Han Yuyan’s current influence on Dousha TV.

If the contract is formally signed, the minimum contract amount is tens of millions even if the term is shorter.

Dousha TV is currently in a period of rapid development, so this amount of money is not small.

Anyway, Yang Zheng is now also a shareholder of Dousha TV.

And the shares are not small, 10%.

He certainly wouldn't surrender to the enemy directly.

At most we can talk about it later.

So since Yang Zheng didn't mention it, he just pretended to have forgotten about it.

Delay it as long as you can.

With such tacit understanding between the two, the outrageous reality arose that Han Yuyan, the "No. 1 female anchor earning money on Dousha," was still a free agent.